1. Introduction
Aurolab ("Aurolab", "we", "our", or "us") respects your privacy and is committed to protecting the personal information you provide through our website, online forms, webinars, social media campaigns, and other digital communication channels.
This Privacy Policy explains how we collect, use, disclose, store and protect your personal information.
2. Information We Collect
Depending upon your interaction with us, we may collect:
- Name
- Designation
- Organization/Hospital Name
- Professional Specialty
- Email Address
- Mobile Number
- City and State
- Information submitted through enquiry or registration forms
- Communication preferences
We do not intentionally collect sensitive personal data unless specifically required and permitted by applicable law.
3. How We Collect Information
Information may be collected through:
- Website enquiry forms
- Product registration forms
- Webinar registrations
- Landing pages
- Social media lead generation campaigns
- Email subscriptions
- Customer enquiries
- Event registrations
- Cookies and analytics technologies.
4. Purpose of Processing
Your information may be used to:
- Respond to enquiries.
- Provide product information.
- Conduct product demonstrations.
- Share marketing communications.
- Inform you of product launches.
- Send webinar invitations.
- Conduct surveys and collect feedback.
- Allocate enquiries to appropriate sales representatives.
- Improve our products, services and website.
- Comply with applicable legal and regulatory obligations.
5. Lead Management Process
Information collected through our marketing campaigns is processed as follows:
- Lead information is received.
- The marketing team reviews the lead.
- Leads are categorized based on geography and business relevance.
- Leads are assigned to the appropriate sales personnel.
- Marketing and sales teams may contact you by email or phone regarding products, services, educational programmes, events and related business communications.
6. Legal Basis
Where required by applicable law, Aurolab processes personal information based on:
- your consent;
- performance of pre-contractual or contractual obligations;
- compliance with legal obligations; or
- Aurolab's legitimate business interests, where permitted.
7. Sharing of Information
We may share your information with:
- Authorized employees;
- Sales representatives;
- Authorized distributors;
- Service providers supporting CRM, email communications, webinars, website hosting and analytics;
- Government authorities where legally required.
We do not sell personal information.
8. Data Security
Aurolab implements reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration or destruction.
9. Data Retention
Personal information shall be retained only for as long as necessary for the purposes described in this Policy, applicable legal requirements, or legitimate business needs, after which it will be securely deleted or anonymized where appropriate.
10. Your Rights
Subject to applicable law, you may have the right to:
- withdraw consent where processing is based on consent;
- request deletion where legally permissible;
- object to certain processing activities; and
- unsubscribe from marketing communications.
11. Cookies
Our website may use cookies and similar technologies to improve website performance, analyse visitor behaviour and enhance user experience. See our Cookie Policy for details.
Users may modify browser settings to manage cookies.
12. Third-Party Links
Our website may contain links to third-party websites. Aurolab is not responsible for their privacy practices or content.
13. Updates
Aurolab reserves the right to amend this Privacy Policy at any time. Updated versions shall be published on this website with the revised effective date.
14. Contact
Questions relating to this Privacy Policy may be sent to:
Aurolab No.1 Sivagangai Main Road, Veerapanjan, Madurai 625020, Tamil Nadu, India Email: info@aurolab.com Website: https://aurolab.com